The Way Undercover Filming Exposed a Multi-Million Pound Timeshare Scam

Prosecutors have labeled it as among the biggest scams of its type in the Britain.

In all 14 defendants have been convicted for their involvement in a multi-million pound plot to cheat in excess of 3,500 vacation property holders.

The affected individuals were keen to terminate long-standing vacation property deals and sought out help.

Most were from 60 and 80. Over 500 of them surrendered more than £10,000, and one transferred more than £80,000.

Those targeted were exposed to aggressive consultations lasting up to six hours. They were financially worse off, possessing valueless fake "rewards" and continued to be locked into expensive timeshare contracts they frequently were unable to use.

The Company Central to the Fraud

The company at the core of the scam was Sell My Timeshare (SMT). They took customers' funds to support the directors' opulent standard of living of prestigious schooling, high-end properties and exclusive air travel.

The individual at the helm of the company, the company director, was handed a seven and a half year sentence in January for conspiracy to defraud.

In the latest development, his partner one of the co-defendants was one of the final three to receive sentencing.

She received a two-year suspended jail sentence at the London court after admitting financial crime.

The outcome represents a long time coming and signifies a major victory for the victims who came forward, the law enforcement and legal representatives.

How the Inquiry Was Initiated

The initial awareness of SMT emerged during the mid-2016. The position was in the research department of a media outlet, making documentary features.

A acquaintance pointed out that his mum had taken over the ownership of a timeshare apartment in the Spanish coast and, after decades of vacations, had commenced searching to terminate the contract.

It is important to recall how popular timeshares had become with English tourists in the last decades of the 20th century.

Timeshares enabled people to access the equivalent unit annually, or swap their vacation periods with other owners who had apartments in alternative destinations. About 600,000 sun-lovers took up that chance.

The initial boom was linked to a numerous reports about rip-off merchants fraudulently marketing units. They were regularly featured on investigative broadcasts.

The standard vacation property deal bound owners for long periods.

In that period, those investors who had experienced their regular accommodation in the sun for decades were advancing in years, and many were attempting to wave goodbye to their timeshares.

Several had reduced ability to travel and were unable to visit their units. A few just thought they'd achieved their goals from them. And some had died, in many cases leaving their loved ones to take over the deals - plus their yearly fees and maintenance fees.

The Covert Probe Progresses

This was the situation the relative had been placed. She looked online for options and found SMT, a enterprise whose digital platform promised to terminate her deal.

However, having paid a fee and arranged an appointment with them, her loved ones had doubts.

Further research revealed hundreds of people reporting they had paid money and achieved no result from the service. Indeed, they had been left out of pocket. A lot of it.

The reporting group commenced probing what was occurring. It quickly became clear that there were dubious individuals active in the holiday ownership market.

One lawyer had many grievance cases waiting to sue SMT.

The team interviewed clients who had engaged the company and they all told the same story. They believed the company would purchase their timeshare from them but when they went to a consultation (for which they paid up front) they were informed there was no re-sale value.

In place of that, they were persuaded - in fact compelled - to spend more money investing in "the company's points system", named after the outfit's parent company, the overarching entity.

The nature of these rewards was somewhat vague. They sounded like a kind of currency, giving access to reduced-price holidays and services and shopping deals.

And they were seemingly "transferable with other owners, eventually.

Investing money immediately would lead to an future return that would pay for the company's charges and leave the investor with a gain, liberated eventually from their pesky agreement.

An unrealistic promise? Well, yes.

A 'Bait-and-Switch Scheme'

Based on these descriptions were true, this was a large-scale fraud.

This is known as a "bait-and-switch."

An operator - in this case the organization - "attracts the customer by marketing a specific service but then to state it cannot be provided, pushing the client towards a different, lower-quality option.

That's illegal. Armed with all the evidence we had collected, we made the case to secretly film one of the firm's consultations.

The process requires commitment, energy, and compelling reasons for why this is the exclusive approach to obtain the data required to demonstrate illegal activity.

Armed with that permission, our compact group arranged a consultation with one of the organization's staff in the English town.

Pretending to be a ordinary individual wanting to get his mum released from her timeshare contract|holiday ownership agreement

Nicole Eaton
Nicole Eaton

Alicia Hartwell is a brand strategist and creative director with over a decade of experience in visual storytelling and digital innovation.